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The commercialization of sport is where the line fades from sport into a commercial. Take for example Nascar, where there is product placement everywhere, essentially turning the sport into one giant commercial.
It makes you more popular through your customers will want to buy from you because you sponsor that famous event.
eg puma sponsor Usain Bolt which makes there buyers want to by puma because bolt uses puma.
The ads pay for the salaries, uniforms, travel and anything related to expenses related to the team
commercialisation is when a company sponsers a player or team and have they're logo shown on a jersey or banner instead of having a commercial on tv.
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What has the author Trevor Slack written?
Trevor Slack has written: 'The Commercialization of Sport (Sport in the Global Society)' 'Understanding sport organizations' -- subject(s): Handbooks, manuals, Organizational sociology, Sports administration
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