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A PR campaign is a strategic effort to manage and improve a company's reputation and public image. It involves communicating with the public, media, and other stakeholders to shape perceptions and build positive relationships. A successful PR campaign can enhance a company's credibility, trustworthiness, and overall brand perception, while a poorly executed campaign can damage reputation and erode public trust.

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Q: What is a PR running and how does it impact a company's reputation and public image?
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