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It works like any market. If there's a game that people really want to see, like the Super Bowl, ticket prices will start high because the venue knows that the tickets will sell for a premium. Games that aren't as popular, such as UK football tickets won't sell for as much because demand for that team isn't as high. If a team is doing well, prices rise. If they aren't prices for subsequent games can drop dramatically as was recently seen when the Arkansas Razorbacks lost to the ULM Warhawks. Favored as a national championship contender, Arkansas ticket prices fell dramatically. For example, the Arkansas Razorbacks vs. Alabama Crimson Tide game scheduled for this weekend went from over $150 per seat to around $40, for a critical game. Also, as the game day approaches, prices will rise if seats continue to sell.

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Q: How shortage and professional sports tickets determines the general price of those tickets?
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