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How do sports broadcasting rights work and what factors determine which networks secure these rights for live coverage?
Updated: 3/15/2025
Sports broadcasting rights are agreements between sports leagues and television networks that allow the networks to broadcast live coverage of games and events. The factors that determine which networks secure these rights include the popularity and viewership of the sport, the financial resources of the network, competition from other networks, and the negotiation skills of the network executives. Ultimately, the network that offers the most attractive package of coverage and financial compensation to the sports league is likely to secure the broadcasting rights.
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