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One of the main points that sells an insurance policy is the trustworthiness and reputation of the company. A good advertisement needs to dispel the notion that insurance salesmen are crooks. It needs to display risk in a practical, everyday way that people can relate to and highlight what makes the company ideal for covering this risk. Attractive addendums such as speed of processing of claims, amount covered, other benefits offered need to be highlighted. It is very important to differentiate: what makes my insurance policy superior to a similar one provided by a competing firm?

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Q: What are the elements a good advertisement should have?
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What should a good advertisement contain?

good things


What are some good advertising strategies?

First of all, the advertisement should be attractive, meaning that people would not lose interests from moving on after saw the advertisement. Second, be short. Short doesn't mean nonsense or less of information. A good advertisement should be memorable after just tens of seconds.


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headline, copy, illustrations, signature.


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A good advertisement must appeal to a mass audience. It must also be clear about the object it is advertising.


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Layout is the logical arrangement of components of an advertisement in the copy It refers to the overall structure, the position assigned to the various elements of the copy and illustrations It is deciding on the placement of headlines, copy, illustrations, marketer's name, logo and the amount of free space in an advertisement copy It is concerned with placing all the elements of the advertisement more attractively within the allotted space and time


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An advertisement that does not name the person placing the ad.


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A good advertisement is clear, memorable, and effectively communicates the benefits of the product or service being advertised. It should also target the appropriate audience and provoke an emotional response or call to action. Additionally, a good advertisement should be visually appealing and have a strong brand presence.


What question should you ask yourself what evaluating an advertisement?

You should ask yourself what is the purpose of the information when evaluating an advertisement.