Prometheus stole fire from Zeus
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The modern torch relay was introduced by Carl Diem, president of the Organization Committee for the 1936 Summer Olympics in Berlin, as part of an effort to turn the games into a glorification of the Third Reich. (wikipedia) ---- As far as the Ancient Olympics are concerned, no one knows 'where' it started. But history does know that the flame was meant to symbolize the rebirth of Greek heroes that had died.