The 2010 Winter Olympics logo was unveiled on April 23, 2005, and is named Ilanaaq the Inunnguaq. Ilanaaq is the Inuktitut word for friend. The logo is based on the Inukshuk (stone landmark or cairn) built for the Northwest Territories Pavilion at Expo 86 and donated to the City of Vancouver after the event. It is now used as a landmark on English Bay Beach.
Source: http://en.wikipedia.org/wiki/2010_Winter_Olympics
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The logo is a representation of the number 2012, with the Olympic Rings embedded within the zero and the word "London" embedded within the two.
Some people like it while others think it is horrible.
The symbol of the Vancouver 2010 Olympics is an Inukshuk. The Inukshuk is meant to guide you on a journey.