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Off-price retailers need to enhance their value proposition by focusing on unique merchandise offerings and maintaining strong relationships with suppliers to secure exclusive deals. They should also invest in technology to improve inventory management and enhance the shopping experience, both online and in-store. Additionally, building a robust brand identity and leveraging marketing strategies that highlight their cost-saving benefits will help attract price-conscious consumers in an increasingly competitive market. Finally, fostering customer loyalty through personalized experiences and rewards programs can further differentiate them from other retail formats.

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2w ago

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