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To what extent can Starbucks customize their offerings to local tastes and preferences?

Anonymous

∙ 10y ago

Updated: 10/21/2022

Starbucks customizes its products on the world market, by offering menus and items which reflect cultural preferences. Contrasts between preferences in two countries can widely differ, as a result, sticking with a one menu formula is very foolish. In their North American market, many product choices are left up to franchise owners.

Wiki User

∙ 10y ago

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