The target audience for sports magazines would probably have to be a person interested in sports. Or, perhaps a person in the field of science who is studying some sort of phenomena or even the physics behind certain sports. A sports magazine would probably reach an audience smaller than some sort of tabloid magazine though.
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They provide information for people interested in particular sports. They have articles on teams and individuals playing in sport. They have articles on competitions. They have articles on history of particular sports. They are also used for advertising for people who sell sports equipment and other things to do with sports. So there are many purposes of sports magazines, with these and others.
The target audience for a sports magazine is typically sports enthusiasts, including fans of specific sports or teams, athletes, coaches, and individuals interested in fitness and wellness. The content of the magazine usually caters to those who enjoy reading about sports news, player interviews, game analysis, and sports lifestyle features.