The 2008 and 2009 Super Bowls were scheduled to kick off at around 6:20 PM. The 2009 Super Bowl will probably actual kick off about the same time the 2008 Super Bowl did, 6:32.
3.32pm - PST (includes California, Seattle)
4.32pm - MST (includes Phoenix)
5.32pm - CST (includes Chicago)
6.32pm - EST (includes New York, Boston, Ohio)
More about last year's official times:
FoxSports, which broadcast the game, plastered "Kickoff 6:17 ET!" all over their site. Many sources indicated that the game will start one minute later, at 6:18 PM. These sites include the official NFL site (www.superbowl.com , and www.nfl.com/superbowl, which it redirects to), the University of Phoenix (where the game was played) site, and Wikipedia.
The official Arizona SuperBowl site http://www.azsuperbowl.com/game_day.aspx was the closest, predicting that kickoff would be at 6:30pm EST.
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Super Bowl XLVIII (Super Bowl 48, 2014 Super Bowl):
So if you'd like to catch some of the pre-game hype, turn on your TVs by 6. But don't expect the game to actually start before 6:30.
United States times by region:
6:30 p.m. Eastern
5:30 p.m. Central
4:30 p.m. Mountain
3:30 p.m. Pacific
Quick additional tidbits for 2014 Super Bowl:
Kickoff time for any game depends on the time zone in which it is played. Because the 2012 teams have not yet reached the Super Bowl finals, at this date -- 25Aug11 -- it is not possible to predict the kickoff time.
It started at 3:05 p.m. EST (Miami). Took me forever to find it, hope you see this.
Bill Parcells has two Super Bowl rings, both of which he won as the head coach of the New York Giants in Super Bowl XXI and Super Bowl XXV.
The ancient measurement system of which applied to early greeks, romans, egyptians, arabs, and parts of Gaul and Spain; Is Shinto.
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