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It was organised by L'Equipe to sell more of their newspapers.
from two news papers having a feud

In 1903 "L'Auto", the French sports newspaper now called "L'Equipe", staged the race to help promote their newspaper which was struggling to compete with France's first, and by far strongest, sports paper "Le Velo". Needless to say, the Tour was a success and Le Velo was out of circulation one year later.

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12y ago

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