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= Bull Durham tobacco

the 'cheapest luxury' = by Delbert TrewExcerpts from the 1971 Bottles and Relics Magazine reveal the history of Bull Durham smoking tobacco selling for five cents a bag and billed as "The Cheapest Luxury In The World."

The tobacco became famous after 1860 when the trademark was registered, as almost every posed photo of a man showed the small round paper tags hanging from a vest or shirt pocket. This product took center stage in the West just like Arbuckle Coffee and Stetson hats. After years of smoking pipes and chewing the old "rope and cable twists" of tobacco almost any change was revolutionary. When James R. Green of Durham Station, North Carolina began offering a finely chopped tobacco, flue-cured for quality and mildness, his customers jumped at the chance to try his new product.

When he packaged the tobacco in a soft white muslin sack with draw-strings, all of which fit neatly into the average vest or shirt pocket it further enhanced the product. As cigarettes made their debut, Mr. Green added a small packed of cigarette papers to the bargain and the rest of the story is history.

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Q: Who was Bull Durham tobacco?
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