Dale Jr. wanted to keep the #8 when he made his move to Hendrick Motorsports in 2008, but his former team owner wouldn't allow it. Junior originally drove for Dale Earnhardt Inc. (DEI), who was owned by Junior's stepmother Teresa Earnhardt. She refused to release the #8, so Junior chose #88.
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When Dale Jr. began driving for Hendrick Motorsports, Budweiser went with Kasey Kahne full time from 2008-2010. In 2011, Kevin Harvick will drive the Budweiser car in 20 races.
Dale Jr. drove for DEI with Budweiser sponsorship from 1999 to 2007. In 2008, he started driving for Hendrick Motorsports and has Amp Energy and the National Guard as sponsors.