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The brand of sunglasses, the famous gold shades, that Dale Earnhardt, Sr. wore for most of the end of his life was GARGOYLE. The original pair he wore were Gargoyle shooting/safety glasses. After a short time of wearing them, Gargoyle became an associate sponsor on the famous black #3 car, and a primary sponsor for Dale Earnhart, Jr.'s car #31 in the NASCAR EAST SERIES. Dale, Sr. eventually worked a deal with Gargoyle, and custom designed the now famous gold glasses that he wore all the time. The Gargoyle "Intimidaters" were the most famous sunglasses of the company. A few short years later, Dale Earnhardt, Jr. also helped in customizing his own style into the Dale, Jr. Gargoyle "Thunder" glasses he was seen sporting for the years he drove for Dale Earnhardt Incorporated in both the Busch Series and the Nextel/Sprint Cup Series. He now has his own sunglass company and sports the "Little E Eyeware" sunglasses that you see him in today.
Spy Optic, a leading action sports eyewear brand is a proud sponsor of Dale Earnhardt Jr. He has his own signature model, the Dirty Mo. The Dirty Mo is offered in five different frame colors; grey crystal fade, brown stripe tortoise, matte black, shiny black, shiny white and also available with Spy's premium Trident polarized lens technology. Click on the link below for more information.
Jeff Gordon wears a variety of sunglasses, as though he has no personal contract with any company, he usually wears Mosley Tribes.