Fame and fortune, for lessor drivers, some money and some notoriety.
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The 2011 Daytona 500 winner was Trevor Bayne. He won the Harley J. Earl Trophy for winning the race and also earned $1,463,810.
A replica of the Harley J. Earl Trophy, and a champion ring, as well as having the winning car displayed for a year at the Daytona 500 Experience.
The winner of the Daytona 500 is presented with the Harley J. Earl Trophy in Victory Lane. They also take home over $1 million in prize money.
Being that there is only one winner and 42 losers in a Nascar Sprint Cup Series race, the amount varies. In the 2011 Daytona 500, J.J. Yeley finished last and made $268,550.