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1. Attracting the Youth Market / Female Market (grew to 40% of Fan Base)/ Hispanic Markets.

2. Implementing new safety technology like HANS etc and integrating cars with additional safety features like the Car of Tomorrow.

3. Becoming more eco friendly to attract environmentally conscious customers.

4. Drive for diversity program encouraging African American drivers to take part in the sports.

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14y ago

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Q: What are some opportunities for NASCAR?
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