NASCAR is a very valuable sport. It provides entertainment to fans, and drivers have a job were they can race, doing something they love.
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Most of NASCAR's money comes from sponsorship from other companies. NASCAR takes in 3 billion dollars per year from sponsors.
Two of Nascar's top drivers are Jimmie Johnson and Dale Earnhardt Jr. Dale Jr's estimated net worth is $300 million. Jimmie Johnsons net worth is an estimated $40 million.
Millions of dollars because of all the equipment, cars and machinery they have and use.