The most important thing they get is points toward the championship.
They receive a trophy.
They get to go to Victory Lane.
They get more post-race television time than any other driver.
Up until the date of the next race, nascar.com features their licensed merchandise on the front page of the website. The driver gets a percentage of all souvenir sales.
And at the next year's installment of that race, they are announced as the "defending winner" of the race.
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