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It varies, it depends on the success of the team and/or the drivers popularity, Dale Jr. hasn't won that many races but do to his Father he is very-very popular and sponsor's will pay more to sponsor him then another driver.

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βˆ™ 16y ago
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βˆ™ 14y ago

All travel expenses, and most racing expenses. The car owner pays for the car, which the manufacturer may, or may not help out with contribution of the motor, or parts, but, the owner owns the shop, pays the employee's to build the car. The driver is usually paid on a percentage of the wins, deal, so, he pays himself, actually. Sponser supplies uniforms, and at least patterns for the car wraps. The cars actually have, like, one big sticker, I guess, that pretty much goes around them, with the sponsers design on it. The sponser covers the moving expenses to move the team, and the cars to the track, puts up the crew in hotel, probably gives them a per-dium for food. Fuel, and tires are usually covered by sponsers, as well. Sometimes, in really strong deals, like, say, Jeff Gordon, and DuPont, which, I think is a lifetime sponser, they will cover a lot more of the salaries, or, say, buy the team special equiptment, or, offer special incentives to drivers, or pit crews for a win, or good finish, or whatever. Those are incentives, and are not usually part of the initial contract. In return, they get to plaster their name on the car, and driver, so a good finish, for camera time is a must, and get certain appearance agreements from the driver/team, and maybe even the team owner, for the betterment of their product.

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βˆ™ 15y ago

$10-15 million to brand a car hood 2-3 million to have a "bumper sticker" type brand on sides

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βˆ™ 10y ago

The amount of money to sponsor a NASCAR race car can vary by the driver. Some only cost $25,000 per race while others can be up to $1 million per race.

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βˆ™ 16y ago

It depends on the race teams and the sponsors, for some of the smaller/lesser teams it could be as little as a few million to the top teams that receive 20 to 30 million + .

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βˆ™ 12y ago

20 mil

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Q: How much do sponsors pay to put their logo on a Nascar car?
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None of it. NASCAR sponsors don't make cars.


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Cumulatively some $20 million plus.


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Who are the sponsors for Jeff Gordon's race car in the Sprint Cup Series?

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