With roots as regional entertainment in the Southeastern U.S., NASCAR has grown to become the second-most popular professional sport in terms of television ratings inside the U.S., ranking behind only the National Football League.[1] Internationally, NASCAR races are broadcast in over 150 countries. It holds 17 of the top 20 attended sporting events in the U.S.,1 and has 75 million fans[1] who purchase over $3 billion in annual licensed product sales. These fans are considered the most brand-loyal in all of sports and as a result, Fortune 500 companies sponsor NASCAR more than any other governing body. In 2007 NASCAR made a profit of just under $3 billion, and was the second richest motorsport (Formula One was first). * http://en.wikipedia.org/wiki/NASCAR
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The Daytona 500 is a 500 mile Nascar sprint cup series held nationally at the Daytona International Speedway in Floride. About 20 million spectators generally view the Nascar event on TV.