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Sponsorship can get very involved an perplexing, it varies from sponsor to sponsor, whether its full or partial must be concidered also. Money is given for a number of reasons, advertising-use of product-participation-public appearances,etc. As a car owner the money can be used for cars, motors, parts, tools, buildings, crew driver etc. The money for sponsorship can reach in the millions for one year, I know of a team who gets 30 million a year for 1 year of sponsorship and it can go much higher.
The most important thing is to understand that sponsors don't care how much you want to race or the money you need. They want to know what exposure their sponsorship dollars are going to provide for their company, service or product to their target market.
And, in order to be sponsorable, you need to have a professional appearance, program and some sort of plan in place to show potential sponsors how serious you are about not only reaching your goals, but giving them a bang for their buck!
Start looking at sponsors as partners! Put together a professional detailed sponsor specific proposal reflecting that you understand their interests and how you will be able to deliver.
Also keep in mind that several smaller sponsors can add up to more dollars than one "big fish."
For more help, visit http://www.GetASponsor.com
Work Hard, Race Fast:
Rocky
GetASponsor.com
Basically, it is all about performance. Companies may spot an unsponsored car that is doing well and will try to negotiate a sponsorship deal. Sometimes if you have a great amount of poor finishes, your sponsor may leave you, because, of course, who would want to pay money to someone who can't get you on television? Larger companies will also give larger funds, but you have to earn their benefits through effort.
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And in the case of someone who isn't running well and isn't the most marketable, it may just come down to the racing mantra of "who you know and who you..." Well, I think you get the idea.
Steven Wallace, the son of Rusty Wallace, is a current prime example.
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Are there any shoe companies that sponsor Nascar?
No there is not
Does Walgreens sponsor a Nascar race car?
No.
Is Firestone Tire a NASCAR sponsor?
Firestone tire is a NASCAR sponsor. Some of the cars use firestone tires other cars use NASCAR tires. Firestone also sells NASCAR tires in addition to their own brand.
Does Tootsie Roll sponsor a Nascar team?
Yes it does!
What NASCAR driver has the best sponsor?
I believe it is Jeff Gordon with the DuPont sponsor.
What is the biggest sponsor in NASCAR?
I'm thinking that would be Nextel.
Which Nascar Sprint Cup Series car does the Air Force sponsor in 2010?
In 2010, the Air Force is a part time sponsor for Elliott Sadler in the Nascar Sprint Cup Series.
Who was the original sponsor of NASCAR?
The first sponsor of reputation that has news was the STP, lubricants and additives, in 1964 with Richard Petty.
How much of a Nascar race car is made by the car sponsor?
None of it. NASCAR sponsors don't make cars.
Kellogg's Frosted Flakes is a major sponsor in which sporting league?
NASCAR
Do NASCAR rules require a corporate sponsor?
No. While NASCAR doesn't require the participation of a sponsor, it is near impossible to race in any of the three major series. It is very expensive to fund a NASCAR team, and corporate sponsorship money offsets, or sometimes completely covers, these costs.
Do any cigarette manufacturers sponsor cars in Nascar?
No. There are currently no cigarette manufacturers sponsoring Nascar race cars. Following the 2003 season, R.J. Reynolds Tobacco Company dropped their series sponsorship with Nascar.
