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They went to NASCAR and paid them a huge amount of money.
NASCAR looks at three things when they evaluate a potential new "official product of NASCAR" sponsor: the product's reputation, whether NASCAR fans use the product and whether the sponsor can afford to pay the fees.
Reputation is all important. It has to be a product that won't cause any embarrassment, so you'll never see something like an "official condom of NASCAR."
Usage is another very important one. The product should be usable by both men and women, and within reason by both adults and children (obviously children aren't supposed to use beer, but there is an official beer of NASCAR and that's okay), and be affordable to all. You will probably never see an "official cosmetics of NASCAR" even though a lot of women watch NASCAR and would buy it, because guys generally don't wear makeup. Similarly, because Rolexes are not affordable to most people you probably won't see Rolex become the official watch of NASCAR.
The part about the fees is self explanatory.
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When did Nationwide announce it would become the new title sponsor for the former Nascar Busch Series?
Nationwide Insurance became the series new title sponsor in 2008.
Are there any shoe companies that sponsor Nascar?
No there is not
Does Walgreens sponsor a Nascar race car?
No.
Is Firestone Tire a NASCAR sponsor?
Firestone tire is a NASCAR sponsor. Some of the cars use firestone tires other cars use NASCAR tires. Firestone also sells NASCAR tires in addition to their own brand.
If I were a successful Scottish stock car driver how would I go about getting into American Nascar racing through an American sponsor or otherwise?
To become a NASCAR driver, you must first drive on a local track and win their championship series. If you do, you will become eligible to join the NASCAR Touring Series which will help get you ready for a future stint with NASCAR.
Does Tootsie Roll sponsor a Nascar team?
Yes it does!
What NASCAR driver has the best sponsor?
I believe it is Jeff Gordon with the DuPont sponsor.
What is the biggest sponsor in NASCAR?
I'm thinking that would be Nextel.
Which Nascar Sprint Cup Series car does the Air Force sponsor in 2010?
In 2010, the Air Force is a part time sponsor for Elliott Sadler in the Nascar Sprint Cup Series.
Who was the original sponsor of NASCAR?
The first sponsor of reputation that has news was the STP, lubricants and additives, in 1964 with Richard Petty.
How much of a Nascar race car is made by the car sponsor?
None of it. NASCAR sponsors don't make cars.
Kellogg's Frosted Flakes is a major sponsor in which sporting league?
NASCAR
