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What are the fields or branches of marketing?
Marketing has four different branches within this larger blanket term. The four branches of marketing include Direct Marketing, Services Marketing, Sponsorship, and Multi-Level Marketing. These can also be further divided into sub-disciplines.
How do elements of a marketing envronment affect marketing decision-making?
Marketing environmental attributes does not always mean a change in your marketing strategy. The change needs to come at the strategy stage where you embed the environmental commitments into the brand as a value proposition. Identifying and solidifying a strategy to embed social change into a brand does open up new and exciting channels to activate the brand based on a social change platform. Think of how an external sponsorship is activated…now take a similar approach with the sponsorship to build your brand through social change.
Why do marketing operation and HR have to be more closely linked in services than in manufacturing?
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What is sales marketing?
Marketing and sales are closely linked to each other. Marketing is considered as a combination of techniques that a business perform to persuade a customer, while sales process are the steps taken to make them to do a purchase.
How do you sell sponsorships?
Here is a post on using Sponsorship Factory to sell sponsorships. http://sponsorshipfactory.com/finding-sponsorship-opportunities-with-sponsorship-factory-28/
