When a brand is evaluated it is tested. This is often done by using consumers opinions as well as those higher up in the company.
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Businesses conduct vendor evaluation and ratings in order to choose the best vendor. Choosing the best vendor is important because if customers don't have access to the product, they will choose another brand.
Brand loyalty is the component of brand equity. Brand loyalty is the heart of brand equity.
the monitoring and evaluation of new strategy has a great significant in relation to the promotion of sale
Brand loyalty is directly linked with brand equity. Brand loyalty is the consumer's commitment to repurchase the products of a specific brand while brand equity refers to the marketing effects which a product results because of the brand name attached with it. This means that people will always show more brand loyalty a specific brand if the brand equity of the product is higher.
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