Wimbledon prize money comes from several sources. The first source includes ticket and merchandise sales. Major television stations pay Wimbledon for the right to broadcast the tournament. A small amount of money also comes from advertisements on the court and within published material.
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It's provided through sponsorship. Companies pay large sums of money to have their logos posted in prime positions where the TV cameras can see them. this ensures the TV audience gets 'bombarded' with subtle adverts - hopefully encouraging them to spend money with the companies featured.