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To gain viewers, which pleases the sponsors.
"Tour de" basically means "tour of". So tour de France = tour of France.
Le tour de France
"Tour de France on TV" is "(le) Tour de France à la télévision" in French.
Tour de France Tour de France
Bicycles are raced in the Tour de France
bradley wiggins won the tour de france
Tour de France Féminin was created in 1984.
André Leducq, France, won the 1932 Tour de France
Albert Contador won the last Tour De France in 2009.
The Tour de France is not a sport - it is an event.