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Hard to say. The first Nike shoes were distributed to athletes that were competing in the US Olympic Track & Field Trials in 1972. Since those trials were in Eugene, Oregon, and Steve Prefontaine was one of those athletes (and went to the Summer Olympics in the 5000 meters), then we can assume that it wasn't just him that wore Nikes. He was however the first major track athlete to actively endorse and use them.
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