The people competing in the TdF are all profesional athletes. Meaning they work for a team, and receive a basic salary from that, depending on how good they are. There can be bonuses for wins.
Most Money comes from sponsorships, and Commercial deals - if you're famous enough to be interesting.
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The top riders get roughly 500,000 Euros
The average is 70,000 Euros
The low end is 30,000 Euros
This based on 2008 payouts.