International prestige.
Financial benefits
also people would come to visit the country so it has tourism benefits
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The 2006 Winter Olympics was held in Turin, Italy.
Finland has never hosted the Winter Olympics.
Cortina d'Ampezzo hosted the 1956 winter olympics.
In 1998
The U.S.A was the host of the 1918 winter Olympics. They were held in Lake Placid, NY.