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NFL Films was preparing the team's 1978 season recap and the producers found that the Cowboys had strong fan bases throughout the US; it was thus decided to title the 1978 season film America' Team. The name has stuck ever since.
"America's Team" was the title of the official 1978 Dallas Cowboys highlight film. The name was created by Bob Ryan of NFL Films, who had noticed the team's strong following throughout the country. For good or for ill, the nickname has stuck.
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