Jerry West
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The NBA player on the NBA logo is Jerry West.
http://www.nba.com/dleague/austin/snyder_071010.html http://www.nba.com/dleague/austin/snyder_070606.html http://en.wikipedia.org/wiki/Quin_Snyder
That is Jerry West. He was a guard for the Los Angeles Lakers from 1960-1974.
He is Jerry West, regarded as one of the greatest guards in the NBA history. Read more about him over here http://www.logo-design-and-the-story-behind.com/NBA-Logo.html
When game starts you will see the lakers logo and the magic logo from there press one go to quarter length and change it to amount of minutes you like.