The Dallas Cowboys as we know them today were pretty much invented by Tex Schramm, the team's first president and general manager. For instance, it was Schramm's idea for the Cowboys to wear white jerseys at home so that opposing teams would wear the uniforms that fans were used to seeing on television.
Schramm also dropped the Cowboys' original white helmets and double-star jerseys in favor of a color scheme he believed looked cool on television. He was correct in his instincts. The Cowboys' blue metallic helmets have become iconic in the National Football League.
Schramm also is credited with turning the Dallas Cowboys Cheerleaders into a world-renowned group with a fan following of its own. In the early 1970s, he came up with the idea of a sidelines squad that combined the pizzazz of Las Vegas showgirls with girl-next-door wholesomeness. The result caused a sensation throughout the league and the creation of other Cheerleading groups that were more like dance teams.
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The Dallas Cowboys played their first NFL game in 1960. They were 0-11-1 that season.
The Dallas Cowboys had there first season in the NFL during 1960. In there first year they played in the northern division.