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Super Bowl III (1969) was the third of four interim AFL-NFL games, which were officially titled as "AFL-NFL World Championship" games. The third game was the first to be marketed as the "Super Bowl." The term had been widely used prior to the game, and the label was made official after a contest in 1969 failed to come up with any better names. The first two games, in 1967 and 1968, were retroactively called Super Bowl I and II.

The NFL has trademarked the term, but the legal limits of their copyright are still unclear.

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12y ago

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