The first female athlete on a box of Wheaties cereal was Babe Didrikson Zaharias. She appeared on the box in 1935.
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Babe Zaharias in 1935 was the first black woman athlete on a Wheaties box
In 1986, Walter Payton became the first football player to be shown on the front of a box of Wheaties.
The Wheaties Cal Ripkin Consecutive Games Commemorative Edition Box featuring no Orioles logo or number has a book value of $25.00 in near/mint condition. The overall condition of the box is more important than if it contains cereal or not. Flattened boxes will sell for less. The Wheaties box with the logos has a book value of a bout $12.
General Mills first offered a mini license plate inside the box of Wheaties in 1953. Plates from all 48 states and the District of Columbia were popular premiums.
Drew Brees