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He was named Zippo which is how the famous lighter was so-named
9 out of 10 GI's in Vietnam smoked cigarettes (cigarettes were ISSUED in every "C" Ration Meal). Probably 5 out of those 10 men owned zippo cigarette lighters (the rest of us used matches, that also came in every "C" Ration Meal). The "zippo" cigarette lighters were also used to ignite the thatched roofs of people's homes (burning down villages).
Landing ZONE, DMZ, Zippo cigarette lighters.
The burning down of vietnamese villages was called zippo raids they were called this due to the fact that American soldiers used zippo lighters to burn the villages which houses were made from mainly straw to the ground
Television news showed GIs using their cigarette lighters, the Zippo, burning down people's homes in small towns (villages). Then in '68 came the My Lai massacre...