Because it gives you something to tell to your friends and family about. It us also considered an extreme sport, therefore it give an adrenaline rush. If your a control freak it's totally something to try because you have no control. It is also a good way to relive stress. You should bungee jump because not only is it awesome but you will very much enjoy it(:
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People want more excitement in their life, or people that think that they can prove to other people that they can be risk takers.
Because it involves you throwing yourself head-first off a high structure (high fear rating) and there is also a small (very small but still possible) chance of being injured or dying.
Its fun & can be used for rescue missions, although CAN BE very dangerous if not done properly.