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Which three factors are responsible for the commercialised action of the game of cricket?
First of all Kerry Packer showed that cricket is a marketable game which can generate huge revenues.
Factors
- Colourful dresses, protective equipment, day and night matches, field restrictions, limited over matches made the game more interesting and generated a large viewership.
- Cricketing boards became rich by selling television rights to multinational television companies and television companies became rich by selling television spots to companies who were ready to pay a large amount of money.
- Satellite Television made cricket more popular as a match in Sydney now could be watched in Surat, many children were inspired by their role models and got a chance to imitate the styles.
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