Trying to meet the demands of his worldwide fan base, which was recently enhanced by the release of the HBO British-produced "Thriller in Manilla" documentary. Working through MarketingSmartly a PR firm in Philadelphia headed by Les Wolfe, the demand for Joe's presence at a variety of special events in places such as Glascow, Scotland; Washington DC, Las Vegas, N.M., has never been greater. As the headliner for the New York Variety Club fundraiser in 2009, Joe's appearance helped raise a record amount of donations. For reasons now beyond understanding, little of this news is ever reported in his home town of Philadelphia where a fictitious boxer named Rocky remains a dominant figure by using Joe's exploits to create a legend.
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