Why is March Madness s important to the US?

Answer 1

March Madness is the name associated with the Division I College Basketball tournaments for men and women. Because virtually everyone in the U.S.

lives near some college or university that plays Basketball, the most popular American winter sport, there is reason to cheer for or against teams participating in March Madness. Even Americans who have not attended college develop connections to teams that are near where they live or with a player or coach who has captured their attention. The college level for this sport has achieved extraordinary parity over the past several decades, offering opportunities for winning to a significant number of schools.

By comparison, professional basketball teams are fewer and mostly located in major metropolitan areas. Rural Americans have limited association with these teams.