Sometimes Ebay is a good source for current prices. Most go for around $200.... The Super Bowl V program from the 1970 NFL season is a rare item. Taking place in the Orange Bowl in Miami, the truck taking the programs to the stadium flipped over into a swamp area and destroyed most of the programs. Only a few thousand made it to the game that January afternoon in 1971. Also, adding to the rarity, back in those days you could only get the Super Bowl Program at the game, in person. There were no mail order or store bought programs then. I actually have one in near mint-mint condition. I got mine on Ebay a few years ago, and I paid more than $500 for mine. They are hard to find in good condition, but make a great investment.
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The answer is for twenty years earlier. I am interested in a program from the early 1990s.