It depends on a variety of factors:
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Well they never said the actual price, because it is honestly priceless. However I guess they made one too many and auctioned it off, they never said the final price, but it started @ $57K and probably went A LOT higher
Josten's made the ring at an appraised value of $1.50 million. The Cracker Jack Prize ring is worth $4.95 million.
The value of a 1969 Super Bowl ring is approximately $17,856.00. However, it generally depends on the overall condition of the ring.