Beginning in 2008, FOX began an initiative called FOX Sports Supports, in which the sporting events pair with individual charities to raise awareness.
Following are the various sports on FOX and the charities with which they are linked:
Major League Baseball on FOX - Make-A-Wish Foundation
NFL on FOX - The Children's Health Fund
NASCAR on FOX - Autism Speaks
Bowl Championship Series on FOX - Alzheimer's Association
The pins the Fox sportscasters wear for the Super Bowl are pins for St Jude's Children's Hospital.
Supporting Male Breast Cancer awareness
During the 2010 NFL playoffs, FOX sportscasters wore lapel pins featuring the phrase "I Love Football" alongside a heart design. This initiative was part of a campaign to promote love for the game and support the NFL’s efforts in celebrating the sport. The pins were a visual representation of the passion and excitement surrounding football during the playoff season.
BCA
Check out the following site: http://sportsontheair.blogspot.com/2008/10/reader-question-what-is-lapel-pin-fox.html
The pins worn on fox during the 2010 season are for the St. Jude research hospital. The official charity of the 2010 NFL season.
It's the Fox network's designated charity for NFL, the Children's Health Fund.
They're for St. Jude's (stjudes.org); the two entities have a regular partnership.
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Lapel pins worn by Fox News analysts often feature the network's logo or patriotic symbols, such as the American flag. These pins serve as a visual representation of the brand and its values, emphasizing patriotism and support for American ideals. They are commonly seen during broadcasts and events, adding a professional touch to the analysts' attire.
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St Jude childrens hospital