What happens if a coach loses a challenge in football?

Answer 1

Whatever happened will just go on.( If a coach didn't think a touchdown was real he could challenge it. If the challenge is wrong then the team gets the points and they continue with the game. )

In addition, they will lose one of their remaining timeouts.

Answer 2

Each team gets three challenges to use during the game. If a challenge is lost the play stands as called.

Answer 3

Losing a challenge will coast the team a timeout and the ability to receive a third challenge if the first two challenges were successful ...