it depends. for example, naismith was just a regular citizen that was asked to come up with an indoor sport for winter. so it could be an inventor,scientist, retired sports player, or just an average joe.
Sport TV was created in 1998.
Sport Week was created in 1929.
Memphis Sport was created in 2006.
Kookaburra Sport was created in 1890.
ITV Sport was created in 2004.
Sport Bild was created in 1988.
Sport Coopsol was created in 2000.
Sport Klub was created in 2006.
Véloce Sport was created in 1885.
Sliedrecht Sport was created in 1956.
SBS Sport was created in 1980.
UK Sport was created in 1997.