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Obviously this is an opinion type question, so "take it for what it's worth."

There are three aspects to your question: 1) why mythological creatures, 2) particularly with sports teams and businesses and 3) today, as opposed to the past.

Why today? With the information age, access to images and details of mythological creatures is immediate and extensive. Twenty years ago, you would have to go and read multiple reference books to have a wide selection of knowledge of just dragons, let alone the countless other mythological creatures. Now you can do the same from one chair in just minutes.

Why Sports Teams and Businesses? Both entities are built for one purpose - success. Whether winning a championship or a client - both types of organizations are out to compete and perform at the highest possible level. Not at the least of which is gaining the attention and recognition of fans, clients or other potential investors.

Why Mythological Creatures? Because they add an element of mystery, suspense. Of wonderment and excitement. Many of them contain qualities prized by teams and businesses - endurance, toughness, speed, victorious, aggressive, etc.

Hope this helps your understanding of the subject.

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Lessie Jones

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1y ago
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Wiki User

11y ago

Obviously this is an opinion type question, so "take it for what it's worth."

There are three aspects to your question: 1) why mythological creatures, 2) particularly with sports teams and businesses and 3) today, as opposed to the past.

Why today? With the information age, access to images and details of mythological creatures is immediate and extensive. Twenty years ago, you would have to go and read multiple reference books to have a wide selection of knowledge of just dragons, let alone the countless other mythological creatures. Now you can do the same from one chair in just minutes.

Why Sports Teams and Businesses? Both entities are built for one purpose - success. Whether winning a championship or a client - both types of organizations are out to compete and perform at the highest possible level. Not at the least of which is gaining the attention and recognition of fans, clients or other potential investors.

Why Mythological Creatures? Because they add an element of mystery, suspense. Of wonderment and excitement. Many of them contain qualities prized by teams and businesses - endurance, toughness, speed, victorious, aggressive, etc.

Hope this helps your understanding of the subject.

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Wiki User

11y ago

because the gods were strong, triumphant, brave, good-looking, and athletic. nike was the goddess of victory.

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Q: Why do you think mythological references are popular with sports teams and buisness today?
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