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The term 'Super Bowl' has been trademarked by the NFL. This means that a person or company cannot use the term 'Super Bowl' to advertise or sell their product without the consent of the NFL. This consent comes by paying the NFL a fee for the right to use the term 'Super Bowl' in their advertising.

For example, when a person or company is advertising/selling a television they are not allowed to say or write something like "The Super Bowl will look great on this TV" unless they have paid the NFL for the right to use the term 'Super Bowl'. But they can say "The Big Game will look great on this TV" and the NFL can do nothing about it. Most folks understand that 'Big Game' and 'Super Bowl' are one in the same.

This restriction is not carried over to the news or Talk Shows. Sportscasters may use the term 'Super Bowl' without fear of repercussion from the NFL since they are not attempting to sell a product or service.

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โˆ™ 2011-01-24 18:00:49
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Q: Why do advertisers refer to the Super Bowl as the Big Game in their ads?
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Related questions

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