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One of the meaning of the word seed, when it comes to sports, is 'a ranking of teams or players for a specific purpose'. So, as far as sports are concerned, the words seed and rank are synonymous.

The use of "seed" or "seeding" was common in tennis in the late 1800s. It was used to describe the act of spreading or "seeding" the best players throughout the tournament in order to keep the best players from meeting/playing early on. The "seeded" players were those of higher skill and thus the term became synonymous with ranking.

The term is also used in terms of "seeding" a deck of cards; spreading the most desirable cards throughout a deck so as to not have them all appear at once.

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Q: Why are the rankings of basketball teams in the NCAA tournament called seeds?
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