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The average person can.
The Olympic committee banned all commercial non-sponsors from using the hashtag, or even making certain tweets about the Olympics this year. They advised if a company is sponsoring an athlete, but do not have an official sponsorship with the Olympic body, they cannot use copyrighted words and phrases such as Olympic, Olympian, Go for the gold, #TeamUSA, or #Rio2016.
They have also been banned from referencing results or retweeting anything from an official Olympic account. They are also not allowed to mention Olympics in conjunction with any Olympic athlete that they sponsor.
The athletes are also not allowed to publicly thank the companies that sponsored them. Oiselle was ordered to take down a photo of an athlete, because it had a small Olympic ring icon under her running number, as they said it was a copyright violation.
The Olympic committee is accusing these companies of ambush marketing for using these hashtags. These companies are accusing the Olympic committee of being overly aggressive and bullying for not allowing it.
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∙ 7y ago
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