The NFL or the host city I think
Halftime entertainment at Super Bowl III was provided by the Florida A&M Marching Band.
the hosting stadium
Prince performed during the halftime show at the 2007 Super Bowl XLI.
The Television network that wins the Bid to broadcast the Super Bowl pays the NFL. The TV network makes their money through Commercials. The consumer that buys the products from the companies that buy commercial time for the Super Bowl pays for everything.
It was announced on Thanksgiving that the Black Eyed Peas will be the halftime entertainment at Super Bowl XLV.
Tom Petty and the Heartbreakers
By a bid for who pays the most
me alex yates.
The Who! www.nfl.com/goto?id=09000d5d8147baad